The Frida Cinema

Orange County's Year-Round Film Festival

Coded Bias

Coded Bias

November 18th – December 11th

Coded Bias is a documentary that explores the fallout of MIT Media Lab researcher Joy Buolamwini’s startling discovery that facial recognition does not see dark-skinned faces accurately, and her journey to push for the first-ever legislation in the U.S. to govern against bias in the algorithms that impact us all.

Modern society sits at the intersection of two crucial questions: What does it mean when artificial intelligence (AI) increasingly governs our liberties? And what are the consequences for the people AI is based against? When MIT Media Lab researcher Joy Buolamwini discovers that most facial-recognition software does not accurately identify darker-skinned faces and the faces of women, she delves into an investigation of widespread bias in algorithms. As it turns out, artificial intelligence is not neutral, and women are leading the charge to ensure our civil rights are protected.
Directed by Shalini Kantayya | 2020 | 90 minutes | PG | U.S. | English

“‘A chilling plunge into Orwellian reality.” “Wake-up call.” “Riveting.” “This fast-moving, dynamically assembled film — which makes sharp use of classic sci-fi visual concepts and screen graphics to echo its themes — is here to remind us that the struggle between humans and machines over decision-making is only going to get messier.” “Coded Biasargues persuasively that Big Data remains blindfolded about the discrimination embedded in our technology.”
– David Rooney, The Hollywood Reporter

“Thought-provoking…Coded Bias serves as both a wake-up call (to invasive practices the public doesn’t yet realize are being implemented) and a call to action.”
– Valerie Complex, Variety

100% Fresh Rating on Rotten Tomatoer