Next season’s fashion victim, Idiotka, is coming to The Frida Cinema. Premiering at last year’s SXSW, it’s a hilarious send-up of the worlds of fashion and reality television.

In this sharp, irreverent comedy, a disgraced fashion designer with a dangerously low credit score, Margarita (Anna Baryshnikov) enters a reality show with a six-figure cash prize to save her babushka’s West Hollywood apartment. But as the competition intensifies, slick producer Nicol (Camila Mendes) pushes her to spin her family’s struggle into spectacle, forcing Margarita to decide whether to play along or take control of her own narrative, one unhinged look at a time.