About/FAQ

Our Mission | Our Staff | Ticket Prices | Parking at The Frida | About Our Name | Renting Our Venue | What We Project Cinema On | Sign Up for Our Newsletter | Social Media | Volunteering at The Frida | Donating to The Frida


Our Mission

The Frida Cinema is a 501(c)(3) not-for-profit arts organization,
dedicated to enriching, connecting, and educating communities through the art of cinema. 
Tax ID 27-0950151.

We are OC’s year-round film festival.
Est. February 21, 2014


305 E. 4th St. #100, Santa Ana CA 92701


Our Staff

Logan Crow
Executive Director, Founder, Curator
 
logan@thefridacinema.org

Trevor Dillon 
Film Programming, Venue Rentals, Membership Coordinator 
trevor@thefridacinema.org

Jordan Djahangiri 
Volunteer Coordinator, Graphic Designer, Box Office Manager, Art Show Coordinator 
jordan@thefridacinema.org

Alissa Flores 
Projection Manager, Filmmaker Support 
alissa@thefridacinema.org


Ticket Prices

GENERAL ADMISSION
$10.50Adults
$8.50Students (with ID), Military & Veterans (with ID), Senior Citizens, and Children under 13, at box office only
$7.50Showtimes Before 3:00pm
FILM CLUB MEMBERS
$7.00Standard Film Club Members
FREEPremiere Film Club Members

NOTE:
— On rare occasion, admission cost may differ from our standard prices.  Please check events for details.
— Special Events, Fundraisers, and Third-Party Rentals may not be eligible for Member discounts.


Parking at The Frida

The Frida Cinema is located at 305 E. 4th St. #100, Santa Ana CA 92701, between French St. and Spurgeon St. in Downtown Santa Ana, CA. You might find street parking around the cinema, but take our word for it – park in the City’s four-story structure located directly behind our building, at 457 N. Spurgeon St., accessible off 5th Street.  The lot is covered, takes credit cards, you won’t have to head back out to feed the meter after two hours, and you won’t risk getting a ticket if your meter expires!

Prices are:

$0.50 First Half Hour
$1.00 Each Additional Hour
$7.00 Daily Max
$2.00 Sunday – Tuesday, in after 4pm
$4.00 Wednesday – Saturday, in after 7pm
$8.00 Special Event Day Rate

About Our Name

When you set out to do the impossible, it helps to find a source for inspiration…

Frida Kahlo (July 6, 1907 – July 13, 1954), the legendary Mexican painter and central figure in revolutionary Mexican politics and twentieth-century art, is renowned for her magnificent body of surreal, symbolic, and deeply personal art.  What is less known about Kahlo is the incredible saga of integrity and perseverance inherent to her life’s story.  In 1925, at the age of eighteen, Kahlo was involved in a tragic streetcar accident where she suffered multiple fractures to her spine, foot, and pelvic bones, spending the rest of her life struggling against severe pain and disability.  Where for some this would have been enough to lose oneself to despair, Kahlo turned to art to communicate her physical suffering, as well as her passions for Mexican politics and for the love of her life, Diego Rivera, whom she married in 1929. A consummate creator until her death at 47, Kahlo’s inspiring resoluteness and individualism has led to her becoming a leading icon for both the LGBT and feminist movements, as well as for the greater conversation of self-expression through art. 

When we set out to open The Frida Cinema, we aligned our mission to two core commitments – we would never compromise on our vision, and we would never give up.  The very concept was audacious, at a time when cinemas were facing the dual challenges of industry-wide digital convergence and increasingly popular streaming services, and we knew there would be many more to come. Even before we opened, it was suggested that we run mainstream Hollywood movies to survive, or that we only run art house cinema in one screen, and big-budget Hollywood films in the other.  We were steadfast in adhering to our mission, and inspired by both the Mexican and Artist communities that call Downtown Santa Ana home, we christened ourselves after a hero in the arts that we could look up to, and find strength and inspiration in, for those moments where we would certainly need it.

“Yo nací puta, yo nací pintora.” / “I was born a bitch. I was born a painter.”


Renting Our Venue

The Frida Cinema’s two 210-seat auditoriums have been home to lectures, concerts, live comedy, fundraisers, multi-media events, drag shows, fashion shows, children’s parties, and even a wedding. And of course, dozens of film premieres, film festivals, and student short presentations.

Click here if you’d like information about renting our cinema! Rentals start at just $250 an hour, and vary on day of week and time of day.  Let us know if you’re a non-profit or educational group!


What We Project Cinema On

The Frida Cinema houses NEC 2K and Sony 4K theatrical projectors.  We present our films on various digital formats, depending on what format is made available from a film’s distributor.  The vast majority of our films are presented on industry-standard DCP’s (Digital Cinema Packages), which is our preferred and standard method of digital exhibition.  We are also equipped with two platforms recently adopted by dozens of independent film distributors – Eclair, and myCinema – and both of our projectors and surround sound systems are configured to Oppo theatrical-grade media players, allowing us to work with micro-distributors, genre repertory distributors, and student and low-budget filmmakers to provide quality presentations off Blu-ray, hard drives, and even laptops when necessary.


Sign Up for Our Newsletter

The Frida Cinema’s weekly Email Newsletter really is the ideal way to keep up on our programming!  We try to get our schedule of upcoming films out early, but sometimes we have a last-minute addition that didn’t make it to our print calendar, and of course it’s easy to miss a social media post, so sign up for our Newsletter and never miss an announcement or screening!


Social Media

We keep really active on social media, and love hearing from our followers!  Follow us on Facebook, Instagram, and Twitter!


Volunteering at The Frida

Every month, The Frida Cinema presents an average of 28 different films – far above the average for a two-screen theater, let alone an independent, non-profit art house cinema. If not for the volunteered time and energy provided to our organization by our amazing team of Volunteers, there is no way we would be able to afford such a robust programming slate.  Our volunteers do so much more than pour popcorn and soda – they are an integral part of what makes The Frida Cinema’s impact possible.

If you dig what we do, love independent cinema, love talking about cinema to fellow film lovers, have volunteer hours you need to fulfill for school, are looking for an internship at a vibrant and fun cultural center, or simply feel like being of service, fill out our Volunteer Form and let us know all about you!


Donating to The Frida

“Cinema is a mirror by which we often see ourselves.”
– Alejandro González Iñárritu

“Cinema can fill in the empty spaces of your life and your loneliness.”
–  Pedro Almodóvar

“At the cinema, we do not think – we are thought.” 
– Jean-Luc Godard

The Frida Cinema exists for the love of cinema – and we rely on cinema lovers to exist.  Please support us with a one-time or recurring contribution today.  Donations are tax-deductible, and are essential in our ability to continue to meet our mission, and keep our screens lit with diverse, enriching cinema.