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Went Up the Hill

Greenwhich Entertainment’s newest release, Went Up The Hill, is coming to The Frida Cinema!

In this chilling ghost story, a recently deceased woman haunts her estranged son Jack (Dacre Montgomery of Stranger Things) and her grieving widow Jill (Vicky Krieps of Phantom Thread and Corsage). When the woman’s spirit inhabits the survivors, the living must grapple with the destruction she left behind while fighting for their own survival.

Went Up The Hill debuted earlier this year at the  Toronto International Film Festival.

Greenwhich Entertainment’s newest release, Went Up The Hill, is coming to The Frida Cinema!
In this chilling ghost story, a recently deceased woman haunts her estranged son Jack (Dacre Montgomery of Stranger Things) and her grieving widow Jill (Vicky Krieps of Phantom Thread and Corsage). When the woman’s spirit inhabits the survivors, the living must grapple with the destruction she left behind while fighting for their own survival.
Went Up The Hill debuted earlier this year at the  Toronto International Film Festival.

  1. 12:00 pm

The Toxic Avenger

The Toxic Avenger is back—bigger, louder, and more radioactive than ever! This 2025 reboot brings the beloved Troma antihero into the modern era with a fresh dose of outrageous gore, dark humor, and socially charged mayhem!

A horrible toxic accident transforms downtrodden janitor Winston Gooze into a new evolution of hero: The Toxic Avenger! Now wielding a glowing mop with super-human strength, he must race against time to save his son and stop a ruthless and power-hungry tyrant bent on harnessing toxic superpowers to strengthen his polluted empire.

Expect wild practical effects, outrageous action, and a satirical edge that’s as sharp as ever.

The Toxic Avenger is back—bigger, louder, and more radioactive than ever! This 2025 reboot brings the beloved Troma antihero into the modern era with a fresh dose of outrageous gore, dark humor, and socially charged mayhem!
A horrible toxic accident transforms downtrodden janitor Winston Gooze into a new evolution of hero: The Toxic Avenger! Now wielding a glowing mop with super-human strength, he must race against time to save his son and stop a ruthless and power-hungry tyrant bent on harnessing toxic superpowers to strengthen his polluted empire.
Expect wild practical effects, outrageous action, and a satirical edge that’s as sharp as ever.

  1. 1:30 pm
  2. 10:15 pm

North by Northwest

The penultimate film in our Technicolor Summer series takes a thrilling detour into espionage and mistaken identity with Alfred Hitchcock’s North by Northwest—a sleek, suspenseful, and wildly entertaining ride across some of America’s most iconic landscapes.

Cary Grant stars as Roger Thornhill, a suave Manhattan ad executive who’s suddenly thrust into a deadly game of cat and mouse after being mistaken for a government agent. Framed, pursued, and utterly bewildered, Thornhill races from New York to Chicago to Mount Rushmore, dodging enemy spies, government secrets, and one unforgettable crop duster along the way. Along for the ride is the enigmatic Eve Kendall (Eva Marie Saint), whose loyalties—and affections—are anything but clear.

Directed with Hitchcock’s signature style and razor-sharp wit, North by Northwest is a masterclass in cinematic storytelling. Cool, clever, and endlessly rewatchable, North by Northwest is a Technicolor thrill ride that proves Hitchcock didn’t just master fear—he mastered fun.

In the early 1930s, the 3-strip Technicolor process was introduced to audiences, inviting them to experience a world dripping with vibrant saturation for the very first time. The Technicolor Summer series ranges from familiar classics to rarely-screened gems all Summer long!

The penultimate film in our Technicolor Summer series takes a thrilling detour into espionage and mistaken identity with Alfred Hitchcock’s North by Northwest—a sleek, suspenseful, and wildly entertaining ride across some of America’s most iconic landscapes.
Cary Grant stars as Roger Thornhill, a suave Manhattan ad executive who’s suddenly thrust into a deadly game of cat and mouse after being mistaken for a government agent. Framed, pursued, and utterly bewildered, Thornhill races from New York to Chicago to Mount Rushmore, dodging enemy spies, government secrets, and one unforgettable crop duster along the way. Along for the ride is the enigmatic Eve Kendall (Eva Marie Saint), whose loyalties—and affections—are anything but clear.
Directed with Hitchcock’s signature style and razor-sharp wit, North by Northwest is a masterclass in cinematic storytelling. Cool, clever, and endlessly rewatchable, North by Northwest is a Technicolor thrill ride that proves Hitchcock didn’t just master fear—he mastered fun.
In the early 1930s, the 3-strip Technicolor process was introduced to audiences, inviting them to experience a world dripping with vibrant saturation for the very first time. The Technicolor Summer series ranges from familiar classics to rarely-screened gems all Summer long!

  1. 2:30 pm

Ella Enchanted

Step into a world of fairy tale fun, adventure, and a little bit of enchantment with Ella Enchanted, now part of our 21st Century Cult series! 

This beloved 2004 fantasy film, starring Anne Hathaway as the spirited Ella, tells the story of a young woman cursed with the “gift” of obedience — a challenge she must overcome to claim her own destiny.

Packed with humor, heart, and plenty of whimsical moments, Ella Enchanted is a perfect movie for anyone who loves a fresh twist on classic fairy tales. Whether you’re revisiting the film or discovering it for the first time, join us for an evening of laughter, magic, and inspiration.

Step into a world of fairy tale fun, adventure, and a little bit of enchantment with Ella Enchanted, now part of our 21st Century Cult series! 
This beloved 2004 fantasy film, starring Anne Hathaway as the spirited Ella, tells the story of a young woman cursed with the “gift” of obedience — a challenge she must overcome to claim her own destiny.
Packed with humor, heart, and plenty of whimsical moments, Ella Enchanted is a perfect movie for anyone who loves a fresh twist on classic fairy tales. Whether you’re revisiting the film or discovering it for the first time, join us for an evening of laughter, magic, and inspiration.

  1. 4:00 pm

Magnolia

Join us for some special weekend encores of Magnolia, Paul Thomas Anderson’s love letter to coincidence and a cry for connection, is the kind of maximalist, go-for-broke filmmaking that few dare to attempt.

Simultaneously epic and intimate, Magnolia (1999) is a film that feels like a storm—swirling with regret, redemption, rage, love, and the deep, deep need to be heard. Across one long day in the San Fernando Valley, lives collide: game show kids, dying fathers, broken lovers, estranged children, and one motivational speaker with a heart full of rot.

Featuring an all-timer ensemble—Tom Cruise (in an Oscar-nominated role), Julianne Moore, Philip Seymour Hoffman, John C. Reilly, Melora Walters, Jason Robards, and more—Magnolia is a symphony of raw performances, tracking shots, Aimee Mann songs, and unexpected grace.

Join us for some special weekend encores of Magnolia, Paul Thomas Anderson’s love letter to coincidence and a cry for connection, is the kind of maximalist, go-for-broke filmmaking that few dare to attempt.
Simultaneously epic and intimate, Magnolia (1999) is a film that feels like a storm—swirling with regret, redemption, rage, love, and the deep, deep need to be heard. Across one long day in the San Fernando Valley, lives collide: game show kids, dying fathers, broken lovers, estranged children, and one motivational speaker with a heart full of rot.
Featuring an all-timer ensemble—Tom Cruise (in an Oscar-nominated role), Julianne Moore, Philip Seymour Hoffman, John C. Reilly, Melora Walters, Jason Robards, and more—Magnolia is a symphony of raw performances, tracking shots, Aimee Mann songs, and unexpected grace.

  1. 6:15 pm

Deep Red

The crown jewel of our Black Gloves & Crimson Blood restrospective celebrating the films of Italian horror maestro Dario Argento is his unforgettable masterpiece Deep Red, now celebrating 50 years since its release with a new restoration from our friends at the American Genre Film Archive!

Widely hailed as Dario Argento’s magnum opus, Deep Red (aka Profondo Rosso) is a baroque symphony of murder, madness, and visual excess. When a jazz pianist witnesses a brutal killing, he’s pulled into a spiral of hallucination, artifice, and buried trauma. What follows is Argento at the absolute height of his powers: roving Steadicam shots, feverish close-ups, Grand Guignol gore, and a legendary Goblin score that pulses like a racing heartbeat.

On its 50th anniversary, Deep Red returns to the screen in all its operatic, blood-soaked glory. Whether you’re seeing it for the first time or the fiftieth, this is the film that defines Argento with its formal audaciousness. Don’t say we didn’t warn you! 

The crown jewel of our Black Gloves & Crimson Blood restrospective celebrating the films of Italian horror maestro Dario Argento is his unforgettable masterpiece Deep Red, now celebrating 50 years since its release with a new restoration from our friends at the American Genre Film Archive!
Widely hailed as Dario Argento’s magnum opus, Deep Red (aka Profondo Rosso) is a baroque symphony of murder, madness, and visual excess. When a jazz pianist witnesses a brutal killing, he’s pulled into a spiral of hallucination, artifice, and buried trauma. What follows is Argento at the absolute height of his powers: roving Steadicam shots, feverish close-ups, Grand Guignol gore, and a legendary Goblin score that pulses like a racing heartbeat.
On its 50th anniversary, Deep Red returns to the screen in all its operatic, blood-soaked glory. Whether you’re seeing it for the first time or the fiftieth, this is the film that defines Argento with its formal audaciousness. Don’t say we didn’t warn you! 

  1. 6:30 pm

Magic Mike XXL: Presented By Merry-Go-Round Magazine

Started in August of 2015 as Crossfader, Merry-Go-Round Magazine had its genesis in a sweaty Santa Ana apartment with six people cramped together sharing their pop culture opinions, mostly for the benefit of themselves. We’ve spent the last decade recruiting writers across North America to cover everything from Sundance to Comic Con to Cannes, interviewing everyone from Militarie Gun to Joe Pera to Excene, and making niche areas of the Internet mad at us along the way.

We’re thrilled to be celebrating a decade of MGRM back in the town where it all started at The Frida Cinema with a rowdy, rollicking, raunchy evening with the boys of Magic Mike XXL, also celebrating its 10th anniversary! Stanley Donen meets Playgirl in this vibes-fueled highway odyssey: watch the doofiest Greek gods you’ve ever met trek from their home base of Tampa to a Myrtle Beach stripping convention for one last rodeo. Witness the hottest all-American hunks to grace the silver screen dry-hump their way across the American South, and into your heart! Behold the definitive use of “Pony” by Ginuwine!

Hooting, hollering, and rampant applause encouraged. Come help us celebrate 10 whole years of being an independent, online culture magazine and revel in the pinnacle of 2015 cinema (sorry Mad Max, we stan another [adjective starting with M] [generic first name also starting with M] in this household).

Started in August of 2015 as Crossfader, Merry-Go-Round Magazine had its genesis in a sweaty Santa Ana apartment with six people cramped together sharing their pop culture opinions, mostly for the benefit of themselves. We’ve spent the last decade recruiting writers across North America to cover everything from Sundance to Comic Con to Cannes, interviewing everyone from Militarie Gun to Joe Pera to Excene, and making niche areas of the Internet mad at us along the way.
We’re thrilled to be celebrating a decade of MGRM back in the town where it all started at The Frida Cinema with a rowdy, rollicking, raunchy evening with the boys of Magic Mike XXL, also celebrating its 10th anniversary! Stanley Donen meets Playgirl in this vibes-fueled highway odyssey: watch the doofiest Greek gods you’ve ever met trek from their home base of Tampa to a Myrtle Beach stripping convention for one last rodeo. Witness the hottest all-American hunks to grace the silver screen dry-hump their way across the American South, and into your heart! Behold the definitive use of “Pony” by Ginuwine!
Hooting, hollering, and rampant applause encouraged. Come help us celebrate 10 whole years of being an independent, online culture magazine and revel in the pinnacle of 2015 cinema (sorry Mad Max, we stan another [adjective starting with M] [generic first name also starting with M] in this household).

  1. 10:00 pm

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